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Meltwater - Guesswork doesn't work

To sell an analytical B2B product to C-suit levels and their 4 associates–we remind them that it’s never fun to organise a multi-millions dollars board meeting report with just hopeless guesswork.

The rebrand was launched across social media and had the biggest engagement so far.

*FUN FACT: Can you also spot the back of my head as an extra member of the team in this ad-verse?

Oral B - Clean Up Your Mouth

We didn’t want people to walk but run to buy our new range of Oral-B electric toothbrushes, because they not only clean up your mouth, they also clean up your dirty words.

The campaign was run across TVC and Youtube, and it was a huge success with high engagement.

Outdoors and Prints

Various brands

M.J. Bale - Cricket of Summer Style

We could have sponsored the 2021 Ashes umpires and decked them out in the latest collection of M.J. Bale suits, showing that even in the hottest temperatures and toughest plays, an M.J. Bale suit can make anyone stay cool and look amazing.

After all, it’s fun to make a mannequin out of an elite umpire.

United Nation - #Generation Restoration

To prepare for the World Environmental Day in Dubai for United Nations, we created the social campaign "#Generation Restoration" based on the tongue in cheek generations stereotypes, with compelling split visuals to appeal to all generations of the world - encouraging all of us to restore our planets.

The campaign was a success with huge engagement globally across all channels.

Berocca - Ace Every Day

During Australian Open, we want to help Bayer to show that through every aced game on the field, there are ordinary everyday people that also complete their tasks with excellence and satisfaction with the help of Berocca.

The campaign run across TVCs, radio, Spotify and multi-channel social medias, and Channel 9 for homepage take over and sponsorships.

Westpac - Love & Money

We can’t afford love without money – if love were enough then there would be no two world wars and three divorces. So we aim to help Westpac to teach young people on social the thing they swear they don’t care most about.

The campaign was run across Instagram, PR, editorial and highly targeted EDMs.

#Frontline To The Front Row

To thank our unsung heroes, who worked tirelessly when the world was in lockdown, we create a social campaign for all well deserving front line workers - nurses, doctors, cleaners, policemen - to be nominated via social medias to get front row tickets for sport events and entertainment shows.

Bringing this idea to life means a lot to me as my auntie was also a frontline worker in the US and often sent me her photos dressing up in extreme protective gears during the pandemic.

Taronga for The Wild - Turning trash into cash

In order to help Taronga Zoo raise some funds from the public and increase their not-for-profits brand awareness, we wanted to partner up with Australian Mint and ANZ to save near extinct animals, by turning plastic trash into cash.

Southern China Tigers have only 20 while Corroboree Frogs have 50 left in the wild.
We choose to publish their dangerously low population numbers solemnly on the bank notes.

Oz Harvest - Reverse Kitchen

Every year, five million tonnes of food ends up in landfill, impacting the environment and the economy, especially old and ugly food that are still edible and usable. To help Oz Harvest reverse this problem, we reverse the recipe videos #ReverseKitchen in social medias to highlight the usefulness and beauty of old food and encourage the audiences to participate with their own videos.

Meltwater - Guesswork doesn't work

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Oral B - Clean Up Your Mouth

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Outdoors and Prints

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M.J. Bale - Cricket of Summer Style

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United Nation - #Generation Restoration

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Berocca - Ace Every Day

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Westpac - Love & Money

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#Frontline To The Front Row

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Taronga for The Wild - Turning trash into cash

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Oz Harvest - Reverse Kitchen

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© 2026 Tina Eather